Vestel's sales strategy is based on two pillars, sales on an ODM basis and on the basis of the regional brands owned by the Company in the European market; and sales with its own brands mainly Vestel in Turkey, CIS and Middle East.
Vestel Electronics' international sales are handled by Vestel Foreign Trade and its domestic sales are conducted by Vestel Durable Consumer Goods Marketing.
Vestel Durable Consumer Goods Marketing has a broad sales and service network throughout Turkey, which is comprised of:
- 1,050 Vestel stores
- 650 dealers with a Regal signboard
- An e-Store where the product conducts its online sales
- 350 service centers (electronics + white goods + air conditioners + IT)
Vestel Foreign Trade carries out the international marketing and sales activities of the Vestel Group of Companies through its liaison offices abroad and local sales and distribution networks in France, Germany, Spain, the UK, the Netherlands, Italy, Finland, Russia and Romania.
The Company also carries out its sales under the "Vestel" brand in 15 countries, including Russia and CIS countries and the Middle East, at 920 outlets (912 Vestel and 8 Regal outlets).
